Digital Marketing is not just managing a Facebook Page

The Wikipedia says Digital marketing is marketing that makes use of electronic devices such as computers, tablets, Smartphone’s, cell phones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.

During my journey with Arete as Digital marketing Solutions Provider, I have come across, many people, who are under the misconception that digital Marketing is about managing a Face book Page.

Having a face book fan page and increasing the likes by asking your friends and friends of friends to like your page is NOT Social Media marketing.

Digital marketing is about promoting your company or brand using one or more of the various. It involves strategically planning your campaigns using the digital channels, such as email, cellular phones, social networks and the like to catch the attention of your Target Audience, to keep in touch with your customers, to promote your brand to the correct audience.
This could be s simple as sending a birthday greeting to your customer's smart phone, or sending a personally relevant coupon by SMS to the customer or a weekly newsletter than includes updates and specials.

 Why Digital marketing?

• To Increase your brand awareness
• To Offer resourceful  information and be a  source of knowledge relevant to  your industry
• To give real time information to your customers about your organization.
• To connect with a broad audience
• To hunt and reach out to new audience
• To offer quick, fast and responsive customer service.
• And finally sell products and services

Remember the purchase funnel which we learnt in our Marketing lessons? 

Weather it’s the traditional marketing or a digital marketing, the right way is to get a prospect’s attention, inspire their interest, overcome their objections and get them to act.  The implicit assumption is that the more people you put into the front of the funnel, the more sales you’ll get out the end.

Then how is digital Marketing different and why is it so effective? , you might ask. Digital marketing involves a true value exchange of information. It is no longer a one way communication.  You get exposed to consumers who interact with your  brand continuously because they are getting to see more than just see you advertisement and be  happy about it. They will now research your product.   

This shift requires a wider skill set to integrate all the channels of digital marketing and build your online brand. Beyond  just making making eye catching ads, and posting your product pictures to your facebook page, Digital marketing effort requires use of technologists, usability experts community managers, retail specialists and sometimes even a mathematician or two for those calculated strategically planned moves.


To find out what is the appropriate digital marketing channel for you, we urge you to get in touch with us. We will examine the needs and resources of your organization.


Whatever channel you are targeting, mobile, email or social marketing, or an integration of these, Arete is here to offer you simple, effective, advanced and comfortable solutions.


At Arete, we offer customized web solutions, Software development solutions, Digital Marketing solutions  & Corporate Training. We are a team of highly experienced engineers working on Dot NET & PHP platform. We also have in house designers and SEO certified professionals.


I, Padmaja Duvvuri, Solutions Visionary and Marketing Strategist at Arete am a Tripple MBA Post Graduate in HR, IT and Business Management.


Will be glad to hear your reviews, feedback, debates about this post.
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Arete Technologies.
T: +91 22 27814155
U: www.arete.in;
E:padmaja@arete.in
Skype: padmaja.duvvuri
facebook page: www.facebook.com/areteindia
Twitter: #aretetech
Linkedin: in.linkedin.com/in/duvvuri

Leveraging on internet for your business!

Internet is more than important to any business in more ways than one. A website, can be started  on a limited budget, but  needs to stand out. Put some interesting and interactive features. And then, start marketing your website on the internet. Some tips to get the most at a least cost:

To leverage the power of the internet to help build profits, save money and operate more efficiently, have a website and market it to the world, on the net. Businesses just starting out have an edge in this regard because they can use these features from day one.

TV, radio, and print ad days have gone by. The “in” thing right now is internet marketing particularly the social media marketing. Why? The reason is that most people are glued to their computer or hand held devices like mobile phone, notebooks, palm tops etc,  that have access to the internet.

All businesses must work harder to adopt what the web has to offer Period. No two ways about it.  Here's my business advice on a few things you can do to leverage the web for your business:

1. Make your website more interactive. Add feedback forms, surveys, guest books, auto responders, down loadable documents and opt for a regular newsletter or e brochure or e mailer. Check out some such samples at: http://www.arete.in/design-templates.aspx
2. Online marketing is surely the in thing. Add a simple shopping cart feature to your website and start taking orders online.
3. Have a small back office application for billing and customer management. Submit invoices by e-mail. Have a centralized database of your customers. Keep the customers in the loop for promoting your business…regularly and often.  
4. Research your competition. The web offers tremendous potential for researching your markets and competitors. start using a few top resources like  Business.com for general business research.
5. Get proactive about ATTRACTING visitors to your site. Make sure your website is listed in search engines and get more out of your listings.
6. Add interesting and timely content to your site. Updating your site frequently and regularly is important. Relate it to the maintenance of your shop, window dressing etc., The more attractive your site is in terms of interesting content, more visitors, it will get.This is something you may need to do yourself. Consider hiring a freelance writer to produce original news, features and how-to articles for your site that are related to your small business. Putting fresh content up monthly could cost as little as a few hundred rupees.

The Bottom Line:

The internet isn't a "separate" technology any more - today it's an integrated part of business. And the opportunities the web presents for most businesses are truly extraordinary. So whether you're just starting out or years into the life of your  business, my advice is that now's the time to put the web to work for you!

Next article: how to make most out of social media marketing. (Send a request by sending mail to info@arete.in for subscribing these articles to your inbox)